Vietnam tourism rebounds strongly in 2025 outpacing global trends

On January 28, 2026, data reported that Vietnam welcomed over 21 million international visitors in 2025, surpassing pre‑pandemic tourism levels and outpacing the global rebound in travel, travel industry sources said. The influx of visitors boosted service sector revenues, helped hospitality businesses recover, and contributed to stronger economic growth. Tourism officials said the rebound was driven by expanded flight routes, increased marketing efforts and competitive travel pricing. Analysts noted Vietnam’s tourism recovery may influence labor markets, foreign exchange earnings and regional travel competition in Southeast Asia.